Secrets About College Evaluation Essay Samples Revealed

Secrets About College Evaluation Essay Samples Revealed But What About College Evaluation Essay Samples? By turning into a customer, you can observe how we've come to be the most preferred academic paper writing company of several students. The web is main resource for evaluation essay topics. Our customer support will gladly tell you whether there are any special offers at the present time, and make sure you are getting the very best service our business can deliver. When choosing a topic for an evaluation essay, it's important to center on a particular company, service, product or policy. If after following the steps and taking note of the advice and tricks, you find it difficult to compose a crucial analysis, don't be afraid to ask aid from EssayPro. Moreover, our English-speaking writers make sure every order has original content and a suitable structure. Make certain that you have presented enough basic info and details, or so the reader will be prepared to agree with your evaluation. Getting in a position to present details, comments, and information that's directly associated with the sort of evaluation essay that you're writing can help you make a highly-usable output. After you have something down on paper it is significantly simpler to restructure it and flesh out areas that aren't as strong as others. Don't opt for a trendy new French restaurant if you haven't any idea what French cuisine should taste like. 1 thing that we highly suggest you need to do is to earn a draft or an outline of the discussion that you want to have. Rumors, Deception and Col lege Evaluation Essay Samples The previous movie you have observed. Your own personal opinion about the film must match the aforementioned text. Imagine you want to split the impression from the movie with friends that are too preoccupied to watch it. When you have to find independent information regarding a movie or restaurant, you're going to be seeking for reviews on the web. Though looking through quite a few evaluation essay samples can supply you with the assistance that you require, you might wish to consider asking a professional writer to create a personalized essay for you. One more thing you've got to take into account is whether the origin of the essay is reliable. Thus, don't be afraid to consult them if you stuck when picking a topic. Also, think about the audience and the way that it reacts to the topic of the topic. What You Don't Know About College Evaluation Essay Samples Developing an excellent college essay may lose its purpose in the event the content of what you've written is not what the university is asking for. Writing about a topic that you understand about is also useful. Students lead busy lives and frequently forget about a coming deadline. You may also just browse through samples and begin your evaluation essay from scratch. Evaluation essays work best in the event the readers can determine the sources that you've used to produce the assessment which they are currently reading. Before you commence writing your college essay, you might want to see the essay examplesA that we've listed for you, so that you can have more idea on what things to put in the college essay you will create. What can set apart an evaluation essay from several sorts of academic essays is it can also be utilized in various undertakings within the corporate and skilled environment. If you would like to create a college essay which works, you want to provide importance on the content you will offer the admissions officer of your intended university with. If you wish to compose an evaluation essay and get high grades, you will be sure to require a strategy! Your college essay should contain information that relate to the instruction offered to you. Just because you've already written a college essay for a single university doesn't mean that it may also apply on your next applications. There are different sorts of evaluation essays and you need to bear in mind that each one of them have differences based on the objective of their creation. There is an extensive number of evaluation essay examples that are especially created for specific purposes. The criteria you choose are going to vary based on what it is you are evaluating. The criteria which you choose should establish what the ideal is for the item, service or brand that you're evaluating. In extrem e events, you can rewrite finished essays. Although the two kinds of paper do have some similarities, in addition, there are numerous differences that set them apart. To begin with, you have to think about criteria that you're going to be describing in the very first portion of the human body section. Once more, in the event the criteria, judgments and evidence are clear, the total thesis ought to be too.

A Short Story I Like It Out - 985 Words

I like it here. Can I stay? Clemmie did not intend to blurt that out, although she meant every word. Out of nowhere, comforting arms held her close in an embrace, yet, she didn’t need to raise her head to guess who it was, since the faint whiff of rose scent gave her away. The smell she most associated with Harmonie. Doctor Pax said, ‘You can stay forever, besides, this is your home now.’ ‘Can I join in? asked Mosaic. After he squeezed past Doctor Pax, he pulled both girls into his arms and tickled under their arms which made them scream in delight. For a while, Doctor Pax stood poised at the door with a smile on his face. ‘Clemmie, change your clothes behind the silk screen in my study. As for you, Mosaic, stop flirting with my secretary†¦show more content†¦Ã¢â‚¬ËœOh...do you believe so?’ ‘Ahh, I didn’t mean to upset †¦Ã¢â‚¬â„¢ ‘Errr...shall we change the subject? This is the library...and next door is the snug’ Boffins eyes lit up when he saw the room full of books, but it was next door which grabbed their attention the most. They put their head around the door and saw it was full of furniture. What a lovely place it would be on Christmas Day, full of presents, pantomimes, and a scented pine tree in the corner. When they reached the foot of the staircase, Mosaic asked if they wanted to go up or down. ‘We’ve only got time for one, and not the other.’ ‘Can we go down?’ asked Clemmie. Delicious smells wafted up from the kitchen and tickled her nose. When they went downstairs, they met the cook, who was, in fact, a large woman wearing an even larger apron. On her broad frame, she wore a blue frock with bright orange flowers. Hello, my lovelies, I’m Mrs Tiffin. Have you come to look around? As she stirred a large pot on the stove, Clemmie peered over the rim, then, when Mrs Tiffin held up the wooden spoon, she blew on it, and offered it for Clemmie to taste. Clemmie licked the spoon and her eyes lit up. Oh, yes! Its creamy. ‘Well, Doctor Pax likes the same food, indeed he does, but I like to experiment with new recipes. So, today it’s porridge ice cream, and tomorrow it will be fish trifle. Now, who would like a cookie?’ ‘What flavour?’ asked Kipp. ‘Are they baked beans andShow MoreRelatedBen Loory s Career As A Writer1498 Words   |  6 PagesLA, and received an MFA in screenwriting. Loory worked as a screenwriter for six years. 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My one hour lunch is dreading at times and I find myself quite bored. I was able to focus on the stories on my lunch break rather than laying down in my room. As you can imagine listening to it in my room quickly turned into a lullaby. However, Benedict Cumberbatch’s voice made the story pretty interestingRead MoreShort Story and People1473 Words   |  6 Pagesï » ¿Title: Story Of An Hour Author: Kate Chopin I. On The Elements / Literary Concepts The short story Story Of An Hour is all about the series of emotions that the protagonist, Mrs. Mallard showed to the readers. With the kind of plot of this short story, it actually refers to the moments that Mrs. Mallard knew that all this time, her husband was alive. For the symbol, I like the title of this short story because it actually symbolizes the time where Mrs. Mallard died with joy. And with thatRead MoreThe Short Stories And Poems1454 Words   |  6 Pageshave read several short stories and poems. We analyzed these stories and poems. We have discussed the main points and main Components of these stories and poems. We have also learned about the authors of these stories and poems. I would like to introduce the stories we discussed and what I have learned from these stories in Exam 1. We first studied African-American folktales. Folktales are stories that have been handed down from generation to generation. The first short story we read was When BrerRead MoreThe Life Of Harrison Bergeron By Kurt Vonnegut Jr.892 Words   |  4 PagesFor this paper assignment I will be discussing the short story of Harrison Bergeron by Kurt Vonnegut Jr. The short story was published in 1961. I chose this short story out of all our readings because I found the story very interesting. When I was reading Harrison Bergeron, I read straight through it because the story drew me in and in the other readings I would usually take a few breaks as I was reading. In Harrison Bergeron, Vonnegut uses humor to explore and exposes several problems that can happenRead MoreWhere the Gods Fly1166 Words   |  5 Pagesthey think is the right thing for the child and hope that the child will understand. Motherly love is a topic we find in the short story â€Å"Where the Gods Fly†, written in 2012 by Jean Kwok. The short story is from the anthology â€Å"The Shortlist† which was one of the short stories that won The Sunday Times EFG Private Bank Short Story Award in 2012. Briefly, the short story is about a mother: fearful that she may be losing touch with her, and that she may be losing all that is inherent in her cultureRead MoreBrokeback Mountain compare and contrast Essay877 Words   |  4 PagesFirst, I applaud the movie for daring to tell a story that nobody else presumed creating. Even in 2005, this was a pretty prohibited thing to discuss. To its credit, the movie follows the original story fairly close, but a details were left out that made all the difference. The short story Brokeback Mountain (1997) written by Annie Proulx received a lot of attention when it was first published in the New Yorker. The story is about the relationship between Jack Twist and Ennis Del Mar, two cowboysRead More Devil And Daniel Webster Essay949 Words   |  4 Pagesmovie and the short story, amp;quot;The Devil and Daniel Websteramp;quot;, written by Stephen Vincent Benet, there is illustrated the battle between the forces of good and evil. Although the story allows the reader to mentally picture the scenes and the movie does the depicting for the viewer, there are several similarities in each script. Some of these similarities are the way the characters are depicted and the final scene. There are several incongruous scenes between the short story and the way

Impacts of Credit Card Incentives Packages

Question: Discuss about the Impacts of Credit Card Incentives Packages. Answer: Introduction The purpose of this research paper is to give a literature review on the effects of credit cards incentives packages on consumer borrowing. It reviews the literature about credit cards on the basis borrowing and the nature of credit cards at large. In so doing, the paper intends to discuss various types of credit cards and their effects on various borrowers. Although the paper major mainly on the effects of credit cards on consumers, it is also important to determine the nature of these impact in terms of negativity and positivity. Fortunately, these are also covered in the paper. Observably, not all impacts come immediately; others are long term effects. Therefore, the paper will give a clear analysis of the effects, not forgetting their effects on default borrowers. The research findings are based on credit card borrowing examination. Consumers, companies and businesses were also interviewed to come up with the entire findings which as will be evident, shows that even though credit cards have some disadvantages, their advantages are of more weight and hence, affect consumer borrowing. Literature Review Literally, a credit card is basically a payment card used by consumers to make various payments. These cards enables the users to pay for goods or services and promise to pay at a later date. According to NERDWALLET'S (2016), there are many types of Credit Card Incentives Packages. These types (forms) of credit cards are dictated by various interest rates and fees programs hence, the course of most effects on consumer borrowing (Zhang Agarwal 2015). Therefore, this segment of the paper is important because it gives complete directives of choosing a suitable credit cards depending on the income of the borrowers. In other words, a consumer will chose a credit card based on his financial ability and lifestyle as he reflects to the future because effects of some types of credit cards are predictive (Starbuck Woolsey 2015). As the first type of credit card package, standard credit cards are readily available for borrowers. They can easily be obtained from any bank stone throw away hence , easily accessible by any borrower irrespective of their income level (Q Articles 2016). Their commonly used nature is also contributed by their suitability. Therefore, standard credit cards have a direct impact of increasing the rate of consumer borrowing irrespective of the type of standard credit card. As the most preferred form of standard credit card, balance transfer credit cards enables borrowers to transfer high interest credit cards at a lower cost. The second type is low interest credit cards that equally attracts more borrowers as it provides lower introductory APR (Obama Signs Credit Reform Bill' 2009). However, this APR is set to rise to a higher level after some time. The second form of credit card is credit cards with rewards programs. This brand imposes relief benefits on consumers hence, a positive effect. They allow customers to obtain incentives when they make purchases with their credit cards. In this set of credits, there are cashback credit cards which allows customers to earn money rewards for any purchase made and general reward points cards where points are earned upon making purchases (Sidel 2015). These points a re later awarded. Other types of credit cards with award programs are hotel of travel points credit cards, rebates and retail award credit cards. To sum up, any business has specific strategies of reaching many consumers, attracting them and retaining them. In the same way, credit card companies provide types of cards that retain their customers by pleasing them in one way or another. Examples of such cards are the frequent flier credit cards, where a consumer can be awarded to fly freely in courtesy of his loyalty and consistency (Birukova 2016). Another common business strategy is lowering account fees for regular customers (Navarro-Martinez et al. 2011). In the near future, some organizations may adjust their credit conditions as an incentive. For instance, allowing zero payment until the first six months from the start of the deal are over. On a different dimension, other companies go further to offer capital incentives to help a customer to open and use new accounts. Alongside, such companies offer considerable bonuses for loyal consumers whose accounts have lasted over time. Quite a number of incentives are designed favorably to motivate consumers to make large transactions. The design allows customers to make purchases without payment until a later date. The various types of credit cards are characterized by positive and negative impacts. Stating the advantages first, credit cards enhance record keeping through the credit card statements. These statements ease the tracking of individuals expenditures. Furthermore, some credit cards give year-end summaries that aid out especially at tax time. The credit card companies also offer low-cost loans which implies that a consumer can utilise resolving credit to save on daily basis. They also allows instant cash flow where cash advances are made quick and too convenient to allow customers to access cash at any given time when need arises. With the credit cards, there are various programmes that suits all the targeted consumers. These programs range from frequent flier miles to discounts at various levels. Generally, many credit cards organisations give intensive programs which are determined by the number of purchase made by an individual. Other advantages are purchase protection that enables the companies to handle disputes in a more considerable manner. Most importantly there is a balance surfing where the companies offer low introductory interests rates, allowing consumers to move their balances to low rate cards (Livingston 2016). Lastly, credit cards build positive credit that enhance the control the use of control cards that further enables the establishment of credit for the new applicants (Debbaut et al. 2013). It also enables consumers who had had problems in the past to rebuild credit. Alongside these advantages, credit cards also have disadvantages on borrowers and all through the economy. It promotes overspending, that is made possible through resolving credit. There is also instances of paperwork, another disadvantage that requires one to save receipts recheck them on monthly basis, less overcharging may occur. Instances of high-cost fees especially for when one misses a payment is also another disadvantage. And in some instances, unexpected fees occurs, a scenario that makes cash advances to carry high interest rates. However, these highlighted disadvantages have negative impacts to the economy. The highly affected group is customers, a useful component of any business. However, the numerous advantag es of credit card neutralises the demerits to the extent of overcoming them and maintaining the business and economy as a whole. Therefore, Credit Card Incentives Packages increases consumer borrowing rate through their conveniences. Irrespective of the impact, some of the credit card effects are short-term while others are long-termed. Never the less, most of these impacts are beneficial in all dimensions of business hence, boosts the rate of borrowing. Effects on Consumer Borrowing Credit card borrowers give revolving credit accounts to businesses with different credit limits, interest rates and terms. In this line most consumer are benefited (Laura 2011). In times when the number of new applicants is minimum or considerately low, respective organizations dealing with credit card always deploy the use of promotional incentives to boost the rate at which applications is taking place hence, high number of consumer borrowing. These credit cards incentives are meant for encouraging high rates of borrowing which has greatly increased and therefore, imposing several impacts into the economy, either directly or indirectly. It is equally important to understand the impact of these credit card incentives on the consumer borrowing because it builds a foundation for knowing how credit card organizations affects the entire economy. From the literal view of various types of credit cards and their advantages, it is evident increase in number of borrowers is an invading effec t. This increase is promoted from various angles and strategic all through the business. Basically, increasing the number of borrowers is meant to earn more income to the company by broadening the market. On its nature, the risen number of borrowing also have numerous effects on the customers themselves and to businesses as well. Credit card companies feel the effect of brought by increased borrowing number over a short period of time (short-term effects). Some of the effects may also come after a longer period. An immediate effect is the increased revenue for the credit card organizations that provide incentives. The advantage of this effect is that borrowers evident a relief on their purchasing power. However, it is equally a disadvantage at the same time. High number of borrowers indicates that every transaction made to the company on credit cards makes consumers to dig dipper into their pockets compared to an equivalent cash purchase due to the interest that are charged on balan ces. From a shallow perspectives, the effect portrays a picture of economic ladder in the entire line of business. However, this has greater benefits to the credit card companies compared to common consumers. As the companies obtain more income, the effect directly reduces consumers' personal profits over time, hence lowering consumer borrowing. Effects on Consumer Default Economists who currently conducted research on credit card incentives have revealed that around four percent (4%) of the entire credit cards fell into default as per the 2013 economic report (Johnson 2011). Considerably, this is a recommendable trend that has been rising on a yearly basis as from 2010. This statistics reveal that credit card incentives can give a greater access to credit for especially to people who have been experiencing low income as per their financial history hence, cannot secure a credit card account. Considerably, this may lead to the rise on the number or amount of credit defaults in the market (Thornhill 2010). In other words, trends of default can impose a greater impact on credit cards borrowing throughout the economy. This is because, as many consumers default on credit cards, affording them in the first place may be extremely difficult for them. Furthermore, few or completely zero lenders and creditors may be willing relate with them through businesses he nce, reducing their chances and at the same time increasing the cost of borrowing. Therefore, this can further reduce the rates of consumer borrowing. Long-Term Effects Credit Card Incentives also have long term effects on consumer borrowing. These effects can be judged by examining various types of credit cards hence, must be considered by the borrowers, and as far as their financial planning is concerned for their planning. Therefore, long term effects of credit card incentives are advantageous to consumers because they help them to plan adequately for the future (JO 2010). This comes along many more advantages. Evidently, many customers especially those who took advantage of the incentive may have utilized their credit cards responsibly hence, easing their access consumers' access to credit and finally increasing the rate of consumer borrowing ('How Borrowers Are Affected 2004). At the same time, this mechanism offers a longer-term income promotion to personal businesses and many more companies. On the same note, others consumers may also want to struggle to keep their balances as low as possible, which may also contribute to the increase in cons umer bankruptcy (Francis 2016). However, this majorly occurs after a long period of time. Conclusion This paper has discussed the literature review of the effects of credit incentives packages on consumer borrowing by examining all aspects of credit card and the targeted market. The papers has given a detailed coverage of types of credit cards, their advantages and disadvantages. For every bit of discussion, the paper has dwelt majorly on the impact of credit cards on borrowers; some effects are identifies to be short-termed while others are long-termed. It is also observed that some effects relate directly to the default borrowers. Most evidently, increase in number of borrowers has come out as a major effect of Credit Card Incentives Packages. To reach this end, the paper started by examining different types of credit cards through their advantages and disadvantages. It went further to highlight their types; standards credit cards, credit cards with rewards programs, airline mile or frequent flier credit cards, prepaid credit cards and bad credit/credit repair cards as major ones. As shown in the better portion of the paper, these types of credit cards imposes both short-term and long-term impacts. Apparently, most of the effects are positive as they enable quick and affordably borrowing which benefits all type of consumers, including the ones with low income. Not mentioning the bonuses for loyal and subsequent consumers, borrowing is also allowed free over a duration hence increasing the number of new credit cards borrowers and hence, boosting the economy for personal businesses and to companies as well. To sum up, a key effect of credit card identified is their capability to increase consumer borrowing rates through different aspects. References Birukova, V 2016, Advantages and Disadvantages of Credit cards. B2b Directory. Debbaut,P., Andra C. G., Kudlyak, M., and Romero, J 2013, How Risky Are Young Borrowers? Economic brief. Francis, C 2016, The advantages and disadvantages of credit cards. Money super market. 'How Borrowers Are Affected', 2004, New York Times, July, MasterFILE Premier, EBSCOhost, viewed10 September 2016. Johnson, A 2011, 'BofA Reinstates Card Penalty Rates', Cardline, 11, 18, p. 45, Business Source Premier, EBSCO host, viewed 10 September 2016. JO, T 2010, 'Credit card issuers forced to play fair', Mail onSunday, 26 December, Newspaper Source, EBSCO host, viewed10 September 2016. Livingston, A 2016, Money Crashers. Advantages Disadvantages of Credit Cards Do They Help or Hurt You? Credit Cards. Laura, S 2011, 'Repayments shake-up to benefit borrowers', Times, The (United Kingdom), p. 53, Newspaper Source, EBSCO host, viewed 10 September 2016. NERDWALLET'S 2016, Best Credit Cards: Offers for September 2016. Best Credit Cards of2016. Navarro-Martinez, D, Salisbury, L, Lemon, K, Stewart, N, Matthews, W, Harris, A 2011, 'Minimum Required Payment and Supplemental Information Disclosure Effects on Consumer Debt Repayment Decisions', Journal Of Marketing Research (JMR), 48, pp. S60-S77, Business Source Premier, EBSCOhost, viewed10 September 2016. Obama Signs Credit Reform Bill' 2009, Arabia 2000, Newspaper Source, EBSCOhost, viewed10 September 2016. Q Articles 2016, Advantages and Disadvantages for the Consumer. Take Charge America. Credit Cards. Starbuck E. G., Woolsey, B 2015, Comparing the various types of credit cards. The basic fundamentals of credit cards. Sidel, R 2015, Credit-Card Firms Reap Rewards of Consumer Brand Loyalty. Merchants extract better terms from card issuers, The Wall Street Journal. Thornhill, J 2010, 'Credit Card Issuers Forced To Play Fair', Daily Mail (United Kingdom),25 December, Newspaper Source, EBSCOhost, viewed10 September 2016. Zhang, J., Agarwal, S 2015, A review of credit card literature Perspectives from Consumers, Singapore.

Leadership Style of Sir Richard Branson Essay Example

Leadership Style of Sir Richard Branson Essay IT IS VERY COMMON to hear that government would run better if it were more businesslike. I think that is correct. Nevertheless, I will turn the tables on that proposition. I believe that business would benefit from learning some management lessons from a surprisingly gifted governmental executiveRonald Reagan. Those of us who had the good fortune of working for President Reagan witnessed firsthand the effective management style of an unusually successful chief executive. Here are 10 lessons that I learned from observing him in action. Lesson 1: Set Clear and Attainable Objectives, albeit Goals that Seem Difficult to Achieve. In early 1981, President Reagan set his sights on a healthier economy with lower inflation and lower unemployment. The cynics shook their heads. They only thought in terms of a trade-off between more jobs and a slower rise in prices. The cynics were proved to be wrong. Under his leadership, the United States achieved both important objectivesbut not easily. Aside from the substantial cuts in taxes, the adjustments made in economic policy in 1981 and 1982 were initially painful. They especially included a wide variety of spending cuts as well as a tight monetary policy. Nevertheless, those actions led to the longest peacetime expansion in American history. Simultaneously, the escalating double-digit inflation that the Reagan administration faced when we came to Washington has been consigned to the history books. Lesson 2: Choose Subordinates Who Share Your Views and Outlook. Disagreements on details are inevitable among strong-minded people. Nevertheless, the team that Ronald Reagan brought together was united in our dedication to lower taxes, much slower growth in civilian spending, a stronger military establishment, and a less burdensome regulatory system. We will write a custom essay sample on Leadership Style of Sir Richard Branson specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Leadership Style of Sir Richard Branson specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Leadership Style of Sir Richard Branson specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Progress in each of these areas was substantial during his eight years in office. Lesson 3: Give Your People Lots of Leeway and Operating Authority. For example, those of us who put together the budget cuts had full discretion in assembling an ambitious assortment of spending reductions. Subsequently, President Reagan sat down with us and reviewed each significant budget change before making the final decisions. He was anything but a rubber stamp. He did not try to micromanage the decision making within each of our agencies, but he held us accountable for the results. He empowered us to exercise a lot of discretion. For example, one of my first assignments was to perform an audit of the American economy. Nobody in the White House tried to second-guess me. President Reagan made my audit report public at a White House press briefing that we conducted jointly. My report made it clear: the American economy was suffering from a combination of illnesseshigh inflation and low growth as well as high taxation, rising government spending, and excessive regulation. The president left the press conference early, and I quickly learned that the questions would not be limited to the announced topic. After he left, I was asked why the president said he could not find his checkbook. I answered that, personally, I delegated that task to my wife. That is still true. Amid the laughter that followed, I started to answer another question. By the way, I later learned that President Reagan may not have written a lot of checks, but he used good old Treasury currency. He mailed out quite a few $10 and $20 bills in response to some heartrending letters he received. In retrospect, Ronald Reagan was a seasoned executive even before assuming the presidency. He had been the successful governor of our largest state for eight years. Prior to that, he served as president of the Screen Actors Guild. (He loved to point out that he was the only president of the United States who had been head of a labor union. ) In both capacities, he led the organization during periods of great external pressures while effectively dealing with difficult personalities inside the organization. Lesson 4: Strongly Back Your People, Especially When They Are Attacked for Trying to Carry Out Your Policies. Ill give you a very personal example. In public presentation describing the budget problems facing the United States, I had the temerity to suggest that annual Social Security benefit increases (the so-called cost-of-living adjustments, or COLAs) were not part of an insurance program. They were really welfare benefits paid by someone else, in this case the working population. Some member of the Congress was so angry with me that he urged my impeachment. I was very relaxed. The odds were that, if the issue ever did reach the president, he would just have a good laugh. Of course, the threat of my impeachment quickly evaporated. Lesson 5: Use Humor to Good Effect. Yes, Ronald Reagan loved to tell funny stories. One of his favorite ones concerned the boy who was digging through a manure pile. His explanation for that strange action was that there had to be a pony in it somewhere. But usually the presidents purpose for telling a humorous tale was very serious. He was always too polite to tell some boring person to shut up. Rather, he preferred to interrupt by telling a story. When he finished, the discussion would quickly shift to a new subject. On other occasions, when the internal debate was in danger of getting too strident, he would break the tension by telling another funny story. He possessed a deep inventory of humor, much of which drew upon his authentic Irish brogue as well as a fine Italian accent. Thus, it was a real treat just to have a casual meal with him. Lesson 6: Communicate Clearly Both Within the Organization and to the Larger Public. Ronald Reagan truly was the Great Communicator, but the results did not come effortlessly. Let me try to give you an idea of how the process worked. His address to the nation in early February 1981 was going to be the occasion for his publicly laying out what became Reaganomics. The process of writing this important speech revealed much about the man. He assembled a group of his key advisers and speechwriters in his living quarters on the top floor of the White House. (He often said that he lived above the store. ) The first session was devoted to developing the major themes of that first big economic speech. We all had a chance to get our oar in. When the president was satisfied with the results, he adjourned the meeting with the understanding that the speechwriters would work up a rough draft of our common thoughts. The rest of the group polished the speechwriters first draft. The revised draft speech then was sent to the president. He rewrote it in his own language on a yellow pad. Thats why his speeches were so convincing. After his handwritten draft was typed, the whole group reassembled. The president held the master copy and he led us through it paragraph by paragraph to get our comments. On several occasions, I told him that a section was not accurate. He never pulled rank. After all, it was his speech. He always responded the same way, OK, how do I make the point accurately? That is an example of how Ronald Reagan inspired loyalty. The process also showed that his deep personal involvement in writing the major messages was essential to the successful communication of the contents. [ILLUSTRATION OMITTED] At a much later point in his administration, the bureaucrats tried to eliminate the provocative line from his memorable speech in Berlin, Mr. Gorbachev, tear down this wall. Happily, the speechwriterthe president himselfprevailed. By the way, in comparison I certainly was not a great communicator. Of course, my job required me to make many economic presentations, both in the White House and to a wide array of congressional committees and private organizations. On one occasion, an anonymous colleague circulated a parody of my standard economic briefing to the Cabinet. I dont think I really sounded like that. But here it is so you can judge for yourselves: Economic data show an easing of the rate at which business is easing off. This can be taken as ample proof that theres a slowing up of the slowdown. Now, to clarify that, it should be noted that a slowing up of the slowdown is not as good as an upturn of the downturn. On the other hand, its a good deal better than either a speedup of the slowdown or a deepening of the downturn. Also, it suggests that the climate is about right for an adjustment of the readjustment to interest rates. Now, turning specifically to interest rates, we find a very definite decrease in the rate of increase. This clearly shows there should be a letting up of the letdown. Of course, if the slowdown should speed up, the decrease in the rate of increase would turn into an increase in the rate of decrease. And finally, the inflation of the recession would turn the recession into a depression, while a deflation in the rate of inflation would give the impression of a recession of the depression. Lesson 7: Let Your Staff Do the Worrying; Thats What They Get Paid for. Ronald Reagan took the presidency very seriously. He may have left the Oval Office at 5 p. m. , but he spent hours in the evening reading our reports and memos. I learned that quickly when he called one evening to discuss a memo that I sent him after 5 p. m. More frequently, he would comment on items that some of us had sent him the previous day as he entered the Cabinet room in the morning. Perhaps most important, after making a decision, President Reagan did not stew about it. He quickly went on to the next item of business. Lesson 8: Take an Upbeat and Positive Attitude. That proved to be the key to maintaining internal enthusiasm and generating external support in a period of great policy changes. A dramatic example was provided by President Reagans response to being shot. The momentum of his administration did not falter. In fact, one wisecrack to his wife did more to reassure the concerned public than all of the medical reports, Sorry, honey, I forgot to duck. That was truly grace under pressure. Lesson 9: Distinguish between Opponents and Enemies. To my knowledge, Ronald Reagan never kept an enemies list. That was not in his nature. He did not know how to hate. He also was wise enough to know that todays opponents on one issue may be tomorrows supporters on anotherprovided that you had not treated them as an enemy. Lesson 10: Keep Some Distance from Your Subordinates. The president was very cordial and caring. At times he would chide some of us for working too hard (to put it mildly, we were highly motivated). Nevertheless, he knew that he was not our buddy, but our leader. By the way, it did not take long to realize that, although you may be spending a lot of time in the White House, you were not the president. Many of my briefings to various interest groups followed a fascinating if not humorous pattern (they did not strike me as funny at the time). Typically, I would make a short presentation to people representing business or labor or minorities or other organizations. This was usually followed by vigorous and occasionally hostile questions. At some point, the president would join us. The tone of the meeting quickly changed. The visitors were all smiles. When he asked them for questions, the typical response was to thank him for the visit and to toss a real softball. As soon as he left, however, the group would resume its tough questioning of me. I cannot resist offering another example of the distance between the president and the members of his staff. When he was not using the presidential box at the Kennedy Center, he generously let his associates use this perk. On one occasion, when I wound up sitting in the presidents seat, the audience could not suppress its disappointment when the lights came on. Nevertheless, my wife and I thoroughly enjoyed the evening! It was a great privilege to serve President Ronald Reagan during an important period in American history. I came away with many fond memories. For example, I have a picture with the president and Nancy on which he added a teasing note thanking me for explaining the dismal science to Nancy. (He loved to quote at me Thomas Carlyle, the 19th century British writer who referred to economics as the dismal science. ) Working for Ronald Reagan was anything but dismal. Yes, it was very nice for U. S. News to list me as one of the 30 most influential Americans in 1981 and again in 1982. Of course, I was quickly dropped from the list when I returned to St. Louis in 1983. On that note, also recall the lady who stopped me as I was getting off the elevator of a Washington hotel. This was two weeks after I left the White House. She asked me just one question, Didnt you use to be somebody? Murray Weidenbaum holds the Mallinckrodt Distinguished University Professorship at Washington University, where he also serves as the honorary chairman of the Weidenbaum Center on the Economy, Government, and Public Policy. In 1981 and 1982 he was President Reagans first chairman of the Council of Economic Advisers. In that capacity he helped formulate the economic policy of the Reagan administration and was a key spokesman for the administration on economic and financial issues. During the years 1982-1989 he was a member of the Presidents Economic Policy Advisory Board, Corporate boards he has served on include Beatrice Foods, Contel, May Department Stores, and Medicine Shoppe